All of us have grown up in traditional television times, although this fact is varying exceptionally fast in the last generation. I still remember the first time I had the chance to watch a TV programme in a black and white device.
We were, as children, used to playing outdoors, but the prospect created by this strange and new thing gathered the entire troupe in front of a little black screen, waiting expectantly to see what would happen. Suddenly we saw a man, partially naked, talking to a monkey, jumping and screaming among the trees of the jungle. We were nearly six-years old and neither of us was really impressed by a stuff we could not play with, so we slowly returned to play in the open air.
However, the current value of television is totally different. It is recognized as an effective channel for communication, entertainment and information and has captivated the attention of billions of viewers around the world.
TV producers are intelligently adapting their offer according to the demand. The speed of changes has been increasing in the last fifteen years by the inrush of the net in this market. At this moment the offer is so huge that we are unlikely to be forced to watch a programme by a lack of choice.
Nonetheless, I doubt the oncoming future will be better for television companies, because if each person is now able to choose what they want to see and when they want to see their favourite programme, there's no reason for the existence of television as we have known it up until now, is a bad business and investors will turn their interest towards more fruitful results in the network.
Despite being a 47-year-old woman I will continue playing outdoors. And you, what are you going to do?
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